HUB
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Go Kits

 

THE CHALLENGE

How do we set all of our new employees up for success?

 

Creating a Game Plan…

We partnered with Nike HR to elevate the onboarding and first day experience and set up each employee with the essentials to be a world-class team member at Nike. Each new Athlete* will be equipped with the tools needed to navigate an environment where expectations are high and ambiguity is a constant, from the moment they say yes through the first 90 days on their new team (wherever that might be).

 
 
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Understand the Brand

When laying the foundation for the discovery and execution of a meaningful approach and design narrative there’s a lot to consider. For the GoKit, we looked through the lens of a prospective employee’s journey, mapping out their needs, interests, motivations, and milestones.


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There’s a lot to Consider…

What is Nike’s brand promise? What do employees care about? What do they respond to? What are the stumbling blocks?

 
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Finding the Right Voice

Together with our client team, we worked to develop the ideal new employee experience from end-to-end. We designed and developed a robust collection of materials and tools to better welcome new employees, the Nike way, and facilitate the onboarding process.

 
 
 

Ready, Set, Go

The end result? A premium, custom, dynamic, and scalable campaign, rollout plan, and collateral collection. The GoKit enables informative, consistent, and impactful conversations between managers and new employees so we can start everyone strong.

 
 
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DETAILS

Designed in Partnership with Nike Onboarding

Brand Strategy, Communications, Marketing, Design