HUB
Design & Strategy Studio - Portland
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Global Fund for Women

 

THE MISSION

HUB helped the Global Fund for Women amplify female voices.

 

Women’s rights are human rights.

The Global Fund for Women is one of the world's largest public organizations investing exclusively in the rights of women and girls. They believe, “women’s rights are human rights.” Since 2012, we’ve helped them communicate and advocate for causes around the globe, through branding, web design, social media marketing, and infographic design.

 
 
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Ignite Microsite and Brand

Technology is a critical issue for women’s rights - the IGNITE Project showcases inspiring STEM role models for women and girls, with stories & art from around the world. HUB partnered to create a welcoming yet powerful brand and website designed to inspire awareness, create dialogue, and fuel action. The brand and website design bring warmth, boldness, and youthful energy with a tech edge.

The logo treatment explores the power of connections by fusing the letters using a custom inline execution referencing circuits in a strong sans serif font. The logo is robust and angular, when coupled with a vivid color palette and imagery the identity and site draw a broad demographic of women and men interested in progressing women’s issues. Compelling headlines encourage awareness while personal narrative highlights help the GFFW build dialog and ultimately fuel action and advocacy around the issues presented on the site.

 
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2018 Annual Report Website Design & Social Media Collateral

The Global Fund tapped us to design their interactive annual report, with a focus on bold brand colors, clear statistics and financials, and infographics to help communicate their milestones and accomplishments. These designs were then translated into motion for Instagram stories, Instagram video posts, and Facebook posts.

 
 
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DETAILS

Designed in Partnership with Global Fund for Women

Brand Strategy, Communications, Marketing, Design