HUB took every opportunity to “flex” the shoe campaign’s design at retail by creating point-of-purchase, out-of-home, table, and window displays inspiring women to put their best foot forward.  Bold, colorful window graphics demand attention while in-store POP tells the deeper feature and benefit story while showcasing the shoe’s innovative flexibility through the graphic movement of lenticular printing. A collection of training tools and giveaways rounded out the collection of this multi-tiered retail rollout.

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