The founder of Robot Bunnies modern mom would embodies the wit and edgy charm of the product line. She wanted HUB to create a brand identity that could evolve past the blankets and appeal to the hip mom. With form inspired by futuristic, mid-century toys and bright pops of color, we created a brand identity that reflected childlike nostalgia with a modern twist and developed a collection of bunny characters to go on whimsical adventures that create wonder and delight for moms and kids alike. The bunny brand identity was rounded out with a website and thoughtful, premium print and packaging items. A gift any couture mama would covet.