HUB teamed up with Portland Fire & Rescue to design a print and electronic mailer that informed the public on how to protect their home against the threat of wildfire while reflecting their core brand, mission, and values. The resulting postcard-sized mailer was bold and delivered clear messaging around how people should be Ready, Set & Go should they find their home in danger. HUB also created an electronic mailer advertising the home safety check program that the organization offers. This mailer garnered record numbers of responses from recipients with its simple, positive safety message.
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