HUB audited and refresh key materials to create a thoughtful line of modern, premium publications, as well as a few new pieces.
Our approach stemmed from the concept of rigorous balance, a yin and yang creating a balanced and editorial look-and-feel. This theme shares photo-heavy spreads balancing with more traditional text-heavy editorial-style text pages. Updated sizes and shapes of pieces strengthened the feel along with graphic headlines and full floods of color balanced with strong images and framing. The design celebrates interactions and relationships with genuine emotion and embraces real conversations, caught in a curated, but honest way. Attention is paid to the angle of photos, movement, and especially to the genuine emotional quality and interactions with each other. The Lewis and Clark difference is about the REAL relationships and support the cohort and professors provide each other. We wanted to capture that as our first priority. Showcasing the beauty of the environment and building as a supplement.Result:
We evolved the brand to create a fresh, evergreen design that balances the rigorous and serious nature of law school with the inviting feel of students and staff. The suite showed cohesion but not uniformity between all Law School pieces so they family together while introducing unique elements of surprise and intentional cadence and pacing of content. We developed a tactile experience through use of materials and production methods to increase memorability all while respecting the L&C brand. The resulting suite includes a viewbook, program brochure, practical skills/professional development brochure, welcome/admit packet, calendar and profile card.
Before and after: