The brand and website design bring warmth, boldness, and youthful energy with a tech edge. The logo treatment explores the power of connections by fusing the letters using a custom inline execution referencing circuits in a strong sans serif font. The logo is robust and angular, when coupled with a vivid color palette and imagery the identity and site draw a broad demographic of women and men interested in progressing women’s issues. Compelling headlines encourage awareness while personal narrative highlights help the GFFW build dialog and ultimately fuel action and advocacy around the issues presented on the site.

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