In order to capture the light hearted, soulful approach that CCA takes to their work, HUB created a whimsical hand-drawn type and a color system inspired by the energy and passion with which the CCA team serves their families. The hand drawn typography simultaneously unites the programs under the CCA brand, and differentiates them to illuminate the breadth of their offerings. The visual system was developed holistically, not focused solely on the format and layout that we were applying it to. As a result, this hand-drawn type treatment and bold color system has since been used on subsequent campaigns and for a wide variety of collateral, ranging from invites to billboards.

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