Category Archives: Project

Child Aid works in a crowded marketplace of groups seeking to make the world better through education. They have good reasons for working in Guatemala, but getting a donor in the US to care about people so far away—especially when things at home are dicey enough—is hard. To complicate things, Child Aid’s program evolved in […]

With a newly formed Tourism Improvement District looking to increase the number of hotel guests in Pleasant Hill accommodations, HUB got to work crafting a strategic marketing plan to achieve just that. After touring the town, listening to stakeholders, and researching the area, we presented a main conclusion about Pleasant Hill: it’s not a tourist […]

Solution: Informed by the specific audience attributes and needs we developed a pure, and elevated brand that’s also understated. Wild Owl is the result of hard-earned coffee wisdom that only comes from years of experience. Handcrafted by artisan roast masters in a LEED® Silver certified plant, Wild Owl combines sustainable practices with exceptional quality to […]

Solution: Our logo and layout exploration launched directly from the definition and concept of being an advocate. To publicly support or recommend a particular cause or policy. To advocate is a positive and uplifting expression. It’s about standing up and saying something. The new Advocate logo and magazine design express this mentality through subtle integration […]

Solution: HUB audited and refresh key materials to create a thoughtful line of modern, premium publications, as well as a few new pieces. Our approach stemmed from the concept of rigorous balance, a yin and yang creating a balanced and editorial look-and-feel. This theme shares photo-heavy spreads balancing with more traditional text-heavy editorial-style text pages. […]

 

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Description coming soon!