Category Archives: Project

Solution: Informed by the specific audience attributes and needs we developed a pure, and elevated brand that’s also understated. Wild Owl is the result of hard-earned coffee wisdom that only comes from years of experience. Handcrafted by artisan roast masters in a LEED® Silver certified plant, Wild Owl combines sustainable practices with exceptional quality to […]

Solution: Our logo and layout exploration launched directly from the definition and concept of being an advocate. To publicly support or recommend a particular cause or policy. To advocate is a positive and uplifting expression. It’s about standing up and saying something. The new Advocate logo and magazine design express this mentality through subtle integration […]

Solution: HUB audited and refresh key materials to create a thoughtful line of modern, premium publications, as well as a few new pieces. Our approach stemmed from the concept of rigorous balance, a yin and yang creating a balanced and editorial look-and-feel. This theme shares photo-heavy spreads balancing with more traditional text-heavy editorial-style text pages. […]

 

Description coming soon!

Description coming soon!

Description coming soon!

The Historic Black Williams Project acknowledges the complex and changing history of Williams Avenue and honors the role Portland’s Black community has played in this history. Home to Portland’s largest Black community for most of the 20th century, Williams Avenue included a concentration of thriving and active community institutions. Only a handful of these still […]

We explored the theme of “nonsensical realism,” a concept embodied through collaged curiosities and odd combinations that, when curated together, form a new “truth.” Part whimsy, part ridiculousness, the concept conveys storied sophistication. The packaging uses neon and black color combinations to assert itself on a shelf of full-color chatter. Its understated boldness commands attention through […]