We explored the theme of “nonsensical realism,” a concept embodied through collaged curiosities and odd combinations that, when curated together, form a new “truth.” Part whimsy, part ridiculousness, the concept conveys storied sophistication. The packaging uses neon and black color combinations to assert itself on a shelf of full-color chatter. Its understated boldness commands attention through the strong “B,” creating an engaging presence on-shelf. Get your copy here!