Solution: Our logo and layout exploration launched directly from the definition and concept of being an advocate. To publicly support or recommend a particular cause or policy. To advocate is a positive and uplifting expression. It’s about standing up and saying something. The new Advocate logo and magazine design express this mentality through subtle integration of an arrow.Result: The reimagined magazine is clean, modern, and professional while showcasing the unique personality of this NW law school and has generated excitement among staff, alumni, and the academic community.